"Terra Cube - Unwrap Joy, Unleash Taste" sweeps the LAIF Awards and wins the Grand Prix

“Terra Cube – Unwrap Joy, Unleash Taste” sweeps the LAIF Awards and wins the Grand Prix


Terra’s acclaimed campaign “Unwrap Joy, Unleash Taste” campaign swept the prestigious Lagos Advertising & Ideas Festival (LAIF) Awards held in Lagos recently.

The Awards Night is the brainchild of the Advertising Agency of Nigeria (AAAN), a much-anticipated annual event that celebrates creativity, recognizes excellence in brand strategy and marketing, and showcases Nigeria’s creative potential to the international community. It’s an event.

Terra, a TGI Group brand, won nine gold, four silver and three bronze awards on the night, establishing a clear standard of excellence in marketing communications and advertising.

Terra dominated proceedings throughout the night, taking home the grand prize of the year and cementing its place as the unparalleled marketing campaign of the year in all categories in Nigeria. There was a sense of anticipation in the air as LAIF organizers announced Terra Campaign as this year’s Grand Prix winner.

This was a very proud moment for TGI Group, Brand Terra and their advertising agency Leo Burnett, as it was the only TV movie from the brand to be shown on screen to a standing ovation.

This prestigious recognition recognizes that the campaign’s insightful messaging, engaging music, captivating visuals, graphics and animation all tell a powerful story, thereby creating a deep emotional connection with consumers. The emphasis is on building.

Terra, a brand of TGI Group, developed this campaign where the protagonist seamlessly transforms cooking chores into a symphony of fun, putting an end to boring cooking experiences with every sprinkle of Terra Cube.

Using the “Unwrap Joy, Unleash Taste” line of communication, Terra creates a culinary orchestra in the kitchen, painting a picture of the often overlooked and seemingly mundane ritual of unwrapping a condiment cube. , successfully changed the narrative of food advertising. The direct pleasure caused by her actions.

Mr. Probal Bhattacharya, Chief Marketing Officer, TGI Group, said he was extremely proud to win the Grand Prix Award for Terra Seasoning Cube’s ‘Unleash the Joy, Unleash the Taste’ campaign.

“We set out to create a campaign that not only showcased the value of our products, but also connected with our audience on a deeper emotional level. Winning the LAIF Grand Prix Award validates our efforts and recognizes us in the Seasoning Cube category. It motivates me to keep pushing the boundaries,” he said.

He further added that the campaign aims to create creative and He reiterated that it was carefully crafted.

Winning the Grand Prix award marks another honor in Terra Seasoning Cubes’ ever-growing list of accomplishments, as this campaign truly sets a new standard in clear storytelling and superior craftsmanship.

If you haven’t seen the TV ad yet, you can watch it here.

Terra Seasoning Cubes are comprised of wholesome, carefully sourced essential ingredients specifically designed to meet the needs of discerning Nigerian consumers in every meal, adding to their unique culinary experience. Provides great taste, flavor and aroma. Every meal prepared on Terra Cube guarantees an enjoyable meal and a rich homemade taste experience. Beef, Chicken, Shrimp and Jollof flavors are available nationwide in a variety of consumer-friendly pack sizes.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, the Middle East, Asia and other emerging markets. TGI’s investments use locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are not only consumed locally but also exported to global markets. with a focus on promoting inclusivity and added value. TGI Group owns more than 100 leading brands in fast-moving consumer goods, agricultural inputs, industrial chemicals, home care products and pharmaceuticals across markets.

Source: dailypost.ng

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