PR tips for African technology trends in 2024, recommended by experts
As we enter the new year and expectations are high for Africa's ICT sector, brand and marketing communications expert Dipo Mohammed says that despite the economic headwinds experienced by sectors due to currency and inflation patterns in 2023, He said the sector remains a strong platform. This is mainly due to its effect of being a game-changer for the continent's growth.
Mr. Mohammed is the Brand, Marketing and Communications Manager at Inlaks, a leading ICT infrastructure and systems integrator in sub-Saharan Africa, where Africa's ICT sector continues to be at the forefront of Africa's development due to good coordination of equipment and resources. I acknowledge that it is a driving force. A recent report referred to the Africa Digital Transformation Strategy (2020-2023) launched by the African Union and established that digital transformation is a driver of innovative, inclusive and sustainable growth. He called on stakeholders in the sector to view current trends as a driving force for promoting opportunities to build local talent and investment from within.
According to him, “The continent has recently flourished with the rise of fintech driven by the younger generation, triggering big wins for individuals, governments and businesses. While interest is at a record high, with a 13x increase from 2021 according to research by Boston Consulting Group and QED Investors, the continent also records fintech liquidations in less than two years. This is due to poor management or an inability to understand the market fluctuations associated with long-term success. It provides a stopgap built from.”
The expert, who was recently recognized as the best technology public relations personality at the Nigeria Technology Awards, noted: “Coupled with great interest and a huge population that continues to embrace the dynamics of technology, it is important to develop an efficient reputation for the growth of this sector. There is great potential and a dire need for efficiency. With the high growth in ICT adoption, especially fintech adoption, there is a need to legislate fintech and create policies to guide fintech. A streamlined path is needed. Beyond huge investments and venture capital visibility, capacity building and expertise should be the norm for this continent's burgeoning interests. We need to demonstrate openness to more collaborative efforts so that we can coexist in a balanced manner and move the sector forward.
“In 2024, we will see more technology startups gain some traction as existing successful startups prove they have a chance to stay consistent. Companies will explore additional areas of interest to African technology users, including artificial intelligence, augmented reality, new energy solutions, cybersecurity and more personalized digital experiences across sectors.”
Considering global and regional trends, Mohammed argues that technology remains the real currency driving an interesting future for Africa's youth. To achieve this objective, he opined that African youth will further build online community platforms that can connect them and showcase their talents. According to him, these efforts can be drawn into a larger base if governments recognize their true nature and push towards the growth of the digital economy.
He added: “On a broader scale, the growth of public relations in Africa is expanding and there should be convergence in telling stories about the region that shine a positive spotlight on the continent.” Ta. From identifying sectoral assets in Africa's response to ICT growth to being the watchdogs of its story, opportunities abound to position and absorb development through stakeholder engagement. His PR dynamics in Africa in information and communication technology requires further consideration of indicators that increase the long-term efficiency of corporate and conservative operations. These insights should be used to assess the growth of this sector and build continued momentum. ”
Mr. Mohammed urged ICT organizations to focus on homegrown solutions that are appropriate and responsive to Africa's own needs, in order to take advantage of opportunities in this area.
“Nimble, young Africans who crave change and teams with greater impact are making more profit-enhancing trades. This should be facilitated through further investment in human resource development through hub and facility upgrades. Some of these technology hubs are inculcating business management platforms in training and are located in Lagos, Accra, Nairobi, Addis Ababa and Johannesburg. , should become more visible and accessible in Africa's top metropolises, including Kigali, Kampala, Harare and Cairo. The initiative will be led by a public-private partnership with the African Continental Free Trade Area (AfCTA) as its fulcrum. It should also be essential to unite African youth with different digital skills on connectivity platforms that bring them together for collaboration, partnership and problem-solving. With a population that is becoming more receptive to the outlook and use of data to make decisions, it further paves the way for realizing Africa's digital agenda.”
In underscoring his position, he said the prospects for continued prosperity for the ICT sector in Africa are exciting and remains a key catalyst for transformation evident in job creation, business financing and investment. said. “Yet, this dynamic should move in a direction that empowers Africa as a whole. Therefore, the media should not only report on the current situation, but promote perspectives to manage the right conversations that attract long-term opportunities.” You should be a supporter of reality,” he added.
Source: guardian.ng