NIPR launches Customs CG Adeniyi and others to improve Nigeria’s image

The Nigerian Institute of Public Relations (NIPR) on Thursday appointed the Comptroller-General of Nigeria Customs, Mr. Adewale Adeniyi, the Director-General of Voice of Nigeria, Mr. Jibrin Baba Ndatche, and other institute fellows to the Nigeria Reputation Management Group.

In his inaugural address as Group Chairman at the inaugural ceremony in Abuja, CG Adeniyi said the initiative came at a time when Nigeria needed to renew its reputation.

He said that good use of reputation can turn around the country’s economy.

“Reputation plays an important role in every aspect of human activity.

“Indeed, individuals, organizations, states, and nations who want to be taken seriously and rise to the top among their peers must think twice about promoting a culture of reputation consciousness.

“Unfortunately, societies, especially many African countries, do not realize the power of reputation in turning around economies.

“Although intangible in nature, reputation as a concept is so important that it ensures that its components are properly understood, effectively planned, efficiently utilized, and properly deployed. “If we do that, every country will gain greater value, global relevance and significant competitiveness,” he said.

VON Director-General Ndeisu urged Nigerians to tell Nigeria’s story unapologetically, boldly and with authenticity.

He noted that Nigeria is not the worst country in the world.

NIPR Director Dr. Ike Neriaku emphasized the seriousness of the group, noting that Nigeria urgently needs to improve its reputation.

Source: dailypost.ng