Elon Musk’s Company X on Monday sued the nonprofit Media Matters, accusing it of alienating advertisers by portraying the platform formerly known as Twitter as rife with anti-Semitic content. Ta.
In a lawsuit filed in federal court in Texas, X accuses the group of “tricking algorithms into wanting Media Matters to see both hateful content and content from major advertisers.” There is.
Apple, Comcast, NBCUniversal and IBM are among the prominent brands that suspended advertising on X last week after Media Matters reported it had discovered ads displaying pro-Nazi content.
The ad leak was also triggered by Musk’s support for anti-Semitic conspiracy theories.
“This is a frivolous lawsuit aimed at bullying X’s critics into silence,” Media Matters president Angelo Carusone told AFP.
“Media Matters stands by our reporting and looks forward to winning in court.”
The White House accused Musk, the world’s richest man, of “abhorrent promotion” of anti-Semitism.
The White House responds to Musk’s post that the controversial Tesla and SpaceX mogul responded to an anti-Semitic post about X with the words “you’re telling the truth” Was.
The original post was a nod to a long-standing false conspiracy theory among white supremacists that Jews have a secret plan to bring illegal immigrants into the United States in order to shift the U.S. demographic away from the white majority. It has been widely seen as a reference.
Most notoriously, the idea was promoted by the man who went on a shooting rampage at a Pittsburgh synagogue in 2018, killing 11 people.
White House press secretary Andrew Bates addressed Musk’s post, saying repeating such “egregious lies” is “unacceptable.”
The lawsuit filed Monday does not mention Musk’s support for conspiracy theories, instead blaming Media Matters for recent advertising woes.
“Media Matters intentionally and maliciously created juxtaposition images depicting advertiser posts alongside neo-Nazi and white supremacist fringe content on Company X’s social media platforms, and these fabricated images “experiences that portrayed them as if they were typical X users,” the lawsuit alleges.
X accused Media Matters of tricking the algorithm by only following accounts known for extreme fringe content, along with big brands.
The result, the suit claims, was a “precision-engineered” feed that combined ads and content side-by-side, alienating Company X’s advertisers.
X asked the court to order Media Matters to pay unspecified cash damages and to remove the report.
In the year since taking over Twitter (now renamed to , allowing them to profit from viral (but often inaccurate) posts.
An X executive told AFP that the account cited by Media Matters had been “thoroughly investigated” and the company would no longer be able to generate revenue from advertising.
The post itself will be labeled as “sensitive media,” the executive said.