Image Merchants appoints new department heads for optimal performance in 2024

Image Merchants appoints new department heads for optimal performance in 2024

The Board of Directors of Image Merchants Promotion Limited (IMPR), publisher of PR Nigeria and Economic Confidential, has approved strong measures and policies aimed at repositioning the company from 2024.

In a virtual meeting, the board of directors resolved to make changes to the way it operates editorially and commercially in the new year to maintain the company's position as Nigeria's leading integrated media organization.

Abdulrahman Abdulraheem is currently Editor-in-Chief and Head of Media and Editorial Services. Sa'ad Shuaib is General Manager of Human Resources and Finance, and Mohammed Dahiru Lawal is Head of Innovation and Special Projects.

Dr Sule Yau Sule, Chairman of the Board, said the company's achievements in 2023 were to be celebrated, adding that IMPR is now a brand name in public relations, development journalism and fact-checking in Africa and around the world. He added that

Soule recalled that the company was able to successfully host a series of activities such as book publishing and research on national security. He also hosted the Security and Emergency Management Award (SAEMA), Press Secretary Communication Award (SCA), Arewa Stars Award (ASA) and Economic Secrets Summit.

However, the chairman said that IMPR's revenues do not match its achievements, productive programs and projects, adding the need to have customers for maintenance services.

“Rather than continuing to operate like a charity, we should continue to operate as a serious business that must earn revenue from its operations. , they should try to convert goodwill into financial support,” he added.

The Vice-Chairman of the Board of Directors, Alhaji Yusuf Ali, corroborated this position, saying key stakeholders should be converted into customers to benefit from the integrated communications company’s services.

“IMPR is required to develop standard service fees for advertising, special reports and other consulting services by contracting with government and private sector financial institutions at all levels for its clients. You should know that we are doing business,” Ali said.

Malam Yushau A. Shuaib, Managing Director and CEO, outlined the company's key activities and breakthroughs in 2023. He informed that in addition to PR Nigeria Centers in Abuja and Kano State, there are plans to open another office in Ilorin, Kwara State. Expand mentorship and advocacy programs.

“The PR Nigeria Center in Abuja and Kano has over 20 staff, most of whom are alumni and certified members of the Nigerian Institute of Public Relations (NIPR). , investigation report, fact-checking was successful.

“Through our capacity development program, we trained 34 interns (mostly mass communication students) in practical skills in journalism and PR. Also, in 2023, we will be working with NITDA and the Wole Soyinka Center for Investigative Reporting. (WSCIJ), we trained 109 young people and women in digital tools for communication and other modern skills.

“Furthermore, NIPR has approved the holding of the National Press Secretary Award, which was awarded the African SABER Award at the African Public Relations Association (APRA) conference held in Zambia. The Golden World Award of the International Public Relations Association (IPRA) in Spain . We have won awards of excellence at the World Public Relations Forum (WPRF), India, etc.,” he said.

Shuaib also announced that a three-year project with WSCIJ supported by the MacArthur Foundation will conclude in 2024. Also present at the board meeting were Mr. Ewache Ajief (Director), Mr. Alhaji Ismailia Sani (Director), and Mr. Barr. Yunus Abdulrahman (Secretary/Legal Advisor) and Mohammed Dahiru Lawal (IMPR His Staff Member).

Image Merchants, publisher of Spokespersons' Digest, Emergency Digest, Tech Digest, Health Digest and Arewa Agenda, was recognized as the world's most creative public relations agency in 2020 by the Global Creativity Index (GCI).


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