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We don't go to “nature”, we go back. 'Natural', Where Does It All Start – Unknown Can we talk a little bit about natural hair? First of all, who came up with the word 'natural' in the first place? If your hair can stay natural, then on the other hand, your hair can also become unnatural, right?

We don't go to “nature”, we go back. “Nature”, it's the beginning of everything – unknown
Can we talk a little bit about natural hair?
First of all, who came up with the word “natural” in the first place? If your hair can become natural, there's also the possibility that your hair can become unnatural, right?

The conversation around natural hair has seen quite a shift, especially in these climates. Natural hair wasn't a buzzword 10 years ago. In fact, 10 years ago, walking into a supermarket, walking through the beauty aisle, and walking out with an armful of hair care products suitable for natural hair was a daunting task. The products on the shelves at the time were variants of relaxers that promised thick, straight, silky hair. Similar findings were made regarding hair care services. Ten years ago, it was very difficult to find a salon that catered strictly to the needs of women who wanted to resist the wave of perms and relaxers and maintain their natural coils and kinks.

It was common to find hairdressers charging an “extra fee” to treat clients with natural hair, but even with that extra fee, the knowledge of how to treat natural hair was limited to blow dryers, combs, etc. , and a high level of grease consisting of either: Use raw shea butter or a similar consistency. Often, the result is heat-damaged hair and excessively soft scalp.
These days, the story is completely different.

A quick look at the results of a keyword search for natural hair care on Instagram reveals a growing number of companies creating unique selling points around the care and maintenance of natural hair. There seems to be an explosion of natural hair care products, which are said to be hand-picked and made from natural products, and many are even branching out into children's hair care and men's hair care. It is. Needless to say, the natural hair care market has been on the upswing over the past decade, and there are now fewer permanent products in the beauty aisle.

According to market intelligence solutions provider 6Wresearch, demand for natural and organic hair care products has skyrocketed in recent years as consumers become more aware of the potential negative effects of chemical-laden products. This trend has led to the emergence of many new local brands that meet the growing demand for natural and organic products.
This trend is highlighted by Toya Mitchell, multicultural analyst at market intelligence agency Mintel. She says, “Wearing natural hair without relaxers has become the norm for most Black consumers, especially among younger, hipster consumers who embrace a variety of styles that suit them.” she states. “Work and Play”. “Interest in chemical-free hair, a desire for healthy hair, and new ways to achieve straight hairstyles have made relaxers unnecessary for many consumers.”

The current state of the natural hair field represents a departure from the beauty standards that prevailed from the late '80s to the early 2000s. African hair has always been marketed as wild, untamed, and unmanageable by the media, labor policies, and cultural responses to natural hair in public spaces. This was a time when embracing your hair in its natural form was more of a statement than a desire to fill your head with healthy hair. Personally, in my journey of keeping my hair natural, I have encountered all kinds of reactions when going to work or being in public. I got responses like, “Why aren't you getting your hair done?” I flatly tell ignorant people things like, “Your hair doesn’t look good.”

The connection between the hair that grows from your scalp and your identity is best expressed in the words of Leila Ismael: He said: ourselves to the world. Being told that the way you express yourself is wrong, or having to fit that expression into limited standards of what is appropriate, is associated with shame and can lead to internal conflicts such as depression and low self-esteem. there is. ”

Embracing one's “natural” hair can be a daunting task in a society like Nigeria, which is still driven by Eurocentric concepts and ideals of beauty. As with anything related to identity recovery, the act of refusing to be boxed and labeled because of your hair is both exhausting and satisfying. Interestingly, as natural hair acceptance increases, conversations about natural hair are becoming more informed. Different types of hair textures (coils and kinks), hair porosity, hair curliness, and more are becoming features of the natural hair conversation. Ironically, to say the least, the use of the term “natural hair” shrugs off the fact that hair styled without exposure to chemicals or straightening is actually the ideal. There is such a recognition. I mean, if it's natural, why not accept it? Because at the end of the day, it's a reflection of who you are, your history combined with your present.


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