TGI Group promotes sustainable green digital job creation

Agency wins two brand accounts

Following a highly competitive pitch process, Noah’S Ark Communications Limited has won the creative accounts for two of Tropical General Investments (TGI) group’s brands, Terra Seasoning Cube and Golden Terra Oil brands.

From July 2024, Noah's Ark will become a creative communications agency, responsible for advertising, marketing and service promotion in the condiments and edible oils categories.

TGI Group is an international investment holding company with diversified operations and investments across Africa, the Middle East, Asia and other emerging markets.

As a creative agency, Noah's Ark is responsible for interpreting the campaign brief, developing the communications strategy, producing and preparing an actionable creative marketing communications campaign.

Commenting on the move, Probal Bhattacharya, Chief Marketing Officer, TGI Group, praised the partnership with a great creative agency like Noah's Ark Communications.

“We see this as the beginning of a valuable partnership that will bring great creative expression to two of our premium, award-winning brands, Terra Seasoning Cubes and Golden Terra Oil. This is the start of a journey where Noah's Ark will bring in their creative expertise and capabilities to deliver the best value for our brands and consumers,” he said.

He said the company is confident the agency has the tools and know-how to provide value and support to brands in achieving their objectives.

Commenting on the appointment, Lanre Adisa, Chief Executive Officer and Chief Creative Officer, Noah’s Ark Communications, said this is an exciting opportunity to provide exceptional and impactful brand storytelling communications to the various brands in the TGI portfolio in a manner that will connect with and create attachment with their target consumers.

“We are extremely honoured with this opportunity to contribute to this great organisation by working with two great brands. As an agency, we will continue to live up to the trust placed in us by providing excellent services to the various brands in their portfolio. We are ready to provide our utmost support and contribute beyond our quota to ensure that these brands become some of the most respected and successful brands in Nigeria,” he said.


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