Access Bank Retail Team Launches 2nd Fibroid Awareness Campaign

Access Bank Retail Team Launches 2nd Fibroid Awareness Campaign


Access Bank’s Retail Banking team is pleased to announce its 2nd Nationwide Fibroid Awareness Campaign as part of its pioneering CSR intervention, Project 111.

The campaign, which will run throughout the month of July 2024, will kick off with a webinar aimed at creating awareness about fibroids among the female population. It will be led by dedicated team members from the bank’s retail group, who are committed to seeing the initiative succeed, against all odds.

Project 111 is a fibroid-focused initiative to treat one woman at a time, changing her family and, by extension, generations to come.

Leiomyomas or uterine fibroids are benign tumors that can be extremely large and cause substantial discomfort, including bright red vaginal bleeding, constipation, bloating, and severe pelvic and lower back pain that interferes with a woman's daily functioning and ability to become pregnant.

The initiative comes in the wake of a general lack of awareness among women, as highlighted by key statistics that 70-80% of women will develop fibroids at some point in their lives, but only 38% were aware of the treatment available. These statistics emphasise the importance of Project 111, which focuses on creating awareness and support for women struggling with the issues surrounding fibroids and their effects.

According to Deputy Managing Director, Retail, Chizoma Okoli, “At Access Bank, we believe our responsibility goes beyond banking. We are dedicated to the well-being of our customers and communities. This campaign is a testament to our commitment to supporting women’s health and ensuring they have the information and resources they need to lead healthy lives.”

“Project 111 officially launched in 2022 when we provided over 100 free fibroid surgeries across five geopolitical zones to directly touch over 4,000 lives while creating a ripple effect of positive change with over 16,000 lives impacted.

This year, we are taking this social responsibility to the next level by reaching 100,000 women, providing free diagnostic tests to 500 women, and assisting 100 women in need of surgery.

We have a dedicated website, which provides articles on fibroids, information on partner hospitals, as well as updated information for individuals about the initiative.” Okoli concluded.

Echoing Okoli’s comments, Group Head, Consumer Banking, Njideka Esomeju said: “As part of our launch activities to kick off the 2nd Fibroid campaign, we will be conducting free Fibroid screenings and community health talks across 20 states. We will also have a webinar to listen to and engage with women affected by Fibroids and other related health issues.

When we launched in 2022, we had a webinar addressing women affected by fibroids and in efforts to be at the forefront of public support for women’s health in Nigeria, we initiated the ‘Wear White Campaign’ in July last year during Fibroid Awareness Month. In this pilot phase, the awareness and education campaign reached 17,266 women across 33 countries, with 156 women receiving appropriate diagnosis, assessment and treatment recommendations.

You need to hear from our beneficiaries about how they have benefited from the project and the effects it has had on their lives. So we invite everyone to join us this month for this important campaign. Together, we can make a difference in the lives of countless women by spreading awareness, encouraging early diagnosis and providing much-needed support.”

Hannatu Botsha, one of the beneficiaries of the health initiative, shared her testimony with journalists during the launch. In her words, “I came back with a mouth full of gratitude, I can’t thank this retail team enough oo”. I came across the free fibroid surgery in 2022 and was reluctant to sign up because I thought it was only for customers, it took me days to make up my mind and give it a try. I got a call from Oyindamola Oyebola (one of the dedicated team members) on 9th February 2024 to ask if I was still interested in the surgery since she had sent an email which I had not responded to. I took that call as a sign from God because I was bleeding and having pains as well as feeling movements in my abdomen. I went to the hospital and got all the requirements from them and after a month the doctor called me for surgery with all expenses paid by the Access Bank retail team (Isn’t God amazing?).

The surgery was done on March 29th, which is Good Friday for Jesus to die on our behalf, and I came out victorious and clean after all the scary stories I heard about fibroid surgery.

I came back with my testimony and gratitude to this wonderful team. God bless you all and may your pockets never run dry, IJMN.

“It has been an exciting journey for the Access Retail Banking team,” said Project Coordinator Adeola Rojaiye, reflecting on their recent achievements. “It gives us immense satisfaction to witness the positive impact we have made on our customers’ lives, thanks to our collective efforts and unwavering commitment. For more information on how to participate and be a part of this journey, follow us @project_111_official on Instagram and YouTube and visit the Project 111 website at and contact us via email (email protected) Rojaiye concluded”.

Source: www.lindaikejisblog.com

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